Ways to celebrate and support women small-business owners

How You Can Assist Female Entrepreneurs in Africa

(BPT) — Chances are good that you know at least one woman who runs a small business. She might run a retail shop, own a restaurant or be in charge of a thriving small company — or she may be a one-woman operation providing goods or services via her online or home-based business. Globally, women comprise about one-third of all entrepreneurs, and that number is growing. It is estimated that 1 billion women will enter the economy as employers, employees, entrepreneurs and producers by 2022 yet only 5% of new articles that discuss the economy have women as a central focus.

As consumers we have a massive opportunity to amplify the voices of female business owners in the U.S. and beyond, and to encourage them in their efforts to improve their livelihoods and the lives of their families, here are some simple ways you can show them that their work is important to you.

Boost their social media

For the women business owners you know and support, there’s nothing better than positive reviews and testimonials. Studies show that 92% of consumers trust recommendations from friends and family more than any type of advertising.