The mass market for masks in the wake of COVID-19

The Big Business of Masks Today…and Tomorrow

Suddenly, masks are being sold everywhere and anywhere in the retail world today. Will the “Product of the Pandemic” be sustainable in the future?

Overview

More from David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.

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The mass market for masks in the wake of COVID-19

The Big Business of Masks Today…and Tomorrow

Suddenly, masks are being sold everywhere and anywhere in the retail world today. Will the “Product of the Pandemic” be sustainable in the future?

Overview

More from David Wyld

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