What You Can Learn from Patagonia’s Marketing Fail
Patagonia’s Big Advertising Fail in the Snow
The well-regarded retailer recently issued an ad depicting a young child jumping off a roof into the snow (a big no-no for winter safety). How can a master marketer make such a big advertising mistake and how can you avoid doing so — in whatever you manage — in the future?
Published in
9 min readNov 8, 2021
