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Cold Weather Road Safety 101

Caution is King When It Comes to Winter Driving

David C. Wyld
4 min readDec 14, 2019

This article provides a few simple tips from BFGoodrich Tires to help ensure your vehicle and tires are better prepared for safe driving this winter.

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(BPT) — With the winter in full swing, ensuring your tires — the last line of defense between your vehicle and harsh conditions — are in working order may be the difference between an enjoyable or stressful travel season. According to the National Highway Traffic Safety Administration, 17% of all vehicle collisions take place during winter conditions, many of which can be attributed to underinflated, over-worn or out-of-season tires.

Photo by Rémi Jacquaint on Unsplash

“Being on the side of the road due to a preventable vehicle issue is both inconvenient and dangerous,” said Brandon Sturgis, product manager, BFGoodrich Tires. “Before winter arrives, make sure that your car is in its best condition to handle winter weather.”

Below are a few simple tips from BFGoodrich Tires to help ensure your vehicle and tires are better prepared for safe driving this winter.

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David C. Wyld
David C. Wyld

Written by David C. Wyld

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.

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