What Should the Washington Football Team Do for a Name?
The NFL’s Washington Football Team faces an almost unprecedented chance to rebrand its franchise permanently
Ah, the WFT! For fans of the Washington Football Team, the team’s identity has been both a source of pride and shame for many years. Yes, the “Redskins” name is full of history, including Super Bowl champions (although not so much lately…), and it even was the inspiration for what is without question the greatest and probably most recognizable team fight song in U.S. professional sports…
BUT — and it’s a BIG but — the Washington Redskins were the only team whose name literally meant persons of color! …
Every business, no matter how excellent they may be, will have its bad moments. How it responds in the aftermath is the key to not just recovering a single customer relationship, but improving its customer service overall.
“A service failure is the opposite of customer satisfaction.”
Overview
All of us have experienced it at one time or another. If you’re lucky, it’s a rare occasion. On the other hand, if you feel like you’re an unlucky person and a dark cloud hovers over you, well, it might be a more frequent occurrence. However, whenever it happens, such an event can be upsetting, irritating and, most importantly in the big picture, a relationship killer!
What are we speaking of? The “event” that it’s referenced is a customer service failure. This is when the kitchen in the restaurant loses your…
COVID-19 has ushered in a new way of working. So what will the characteristics of the post-pandemic world of work look like?
Overview: Will We Ever Get Back to the Office?
Recently, I watched an in-depth story on CBS Sunday Morning, the title of which posed the question millions and millions of Americans (and exponentially more worldwide) desperately want to know the answer to: “Will we ever get back to the office?” The news report took a very in-depth look at the many pros and many cons of working from home. It also gave a platform to two tech company CEOs (Matt Cooper of Skillshare and Dev Ittycheria of…
The latest, frightening stats on airport security and what can be done about it
The TSA has just released figures showing that the rate of guns being detected on airline passengers has doubled in the last year. Here’s a look behind the alarming statistics and at how demarketing can and should be employed to reverse this dangerous trend.
Overview
It is one of the more mind-boggling aspects of travel today. No matter how one feels about gun issues, gun ownership, the Second Amendment and so forth, how can anyone in their right mind today end-up trying to take a gun on a plane? Well, even with airline travel being down significantly due to the COVID-19 pandemic, it is happening more frequently — much more frequently in fact — today. …
The opportunities created by the worldwide growth of ecommerce
New analysis shows that every region of the world is seeing more and more retailing shift online.
Overview
We tend to think of business history as being made decades in the past. After all, it is history. We think of the big mega-transforming events — key inventions like electricity, the Model T, and even the iPhone — as having been in the increasingly distant past. And yet, right now, all of us are living through what will likely be regarded as one of the most transformative and important eras in the history of business and commerce. This is because retailing, not just in the United States, but all over the world, is rapidly changing. The brick and mortar…
Why smart companies will target the female consumer today
The statistics show that women make a majority of household decisions regarding a whole host of technology purchases, from electronics to smartphones. So why is tech advertising still predominantly geared toward guys and their gear?
Overview: “It’s a Man’s World”
It is a staple of modern life that watching your favorite show, catching up on the day’s news, or taking in the “big game” means making a trade-off. In a world where we can watch almost anything ever made on demand somewhere in the streaming universe, if we watch something live, that means one thing: Commercials. And while kids who are used to watching their favorite movies on Disney+ or their favorite cartoons on Netflix or Amazon may scream in horror, “MOM! DAD! Why is the show stopping?,” …
Just how important are online reviews to your business? A new survey shows that they are, in a word, everything today.
Overview
Today, we have become a star-based consumer society. When we go online to shop, we check for reviews on the products we are looking at on Amazon, Best Buy, and every other site. We check for stars, and even moreso, we really do read the “real people” reviews (yes, hoping they are written by “real” people in an age of bots and paid reviews). If we are concerned about the quality, durability, functionality, etc. of the product we are looking at online or wanting feedback on just how long it will take to put together the “easy to assemble” gadget…
How Lawyer Ads Can Be Made Better
In Louisiana, a new law calls for personal injury attorneys to dramatically change the way they advertise the amounts they help their clients get in lawsuits. Is this a path to make law firm advertising better overall?
There was a time, believe it or not kids, when television advertising was very, very different than what we have become accustomed to today. There were no ads for prescription drugs. There were no ads for lawyers. And yes, there were certainly no ads for lingerie, and bra ads could not even show a bra on a woman…
But, of course in the 1950s, 60s, and 70s, there were TV ads for all sorts of things that today make us laugh…and cringe! We had ads that had themes that would be called sexist today…
We had ads that…
The growth of the electric vehicle industry means that demand for precious metals will skyrocket over the next decade, creating both problems and opportunities on the path to a green future.
Overview
It’s one of the most iconic scenes in the history of movies. In the 1967 movie, “The Graduate,” a very young Dustin Hoffman is taken aside at a cocktail party by a middle-aged, successful looking businessman. The elderly gentleman takes it upon himself to give the very young central character career advice. The tip for the young graduate to lead to a successful career, riches, and yes, a good life is simple: “one word…plastics.”
We are a society that loves the prospect of the can’t miss, one word “winner” — especially when that word can unlock a great riches…
The PC is Back!
With more and more of us working from home and engaging in virtual learning, the lowly PC is suddenly a hot product again today
One of the truly amazing things to come out of the whole COVID-19 experience that we have been living through over the past many months has been the unexpected implications that the pandemic has had in terms of marketing. There have been a wide variety of consumer products (take sanitizing wipes, Vitamin D, and oh yes, of course, toilet paper) that saw unprecedented spikes in demand as consumers sought to both cope with and protect themselves from the coronavirus. In the same way, food delivery services such as Grubhub, DoorDash and Uber Eats suddenly became lifelines for both restaurants and…
David Wyld
David Wyld (dwyld@selu.edu) is a Professor of Strategic Management at Southeastern Louisiana University. He is a noted business consultant and writer.
