How Lawyer Ads Can Be Made Better

In Louisiana, a new law calls for personal injury attorneys to dramatically change the way they advertise the amounts they help their clients get in lawsuits. Is this a path to make law firm advertising better overall?

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Photo by Ben Rosett on Unsplash


The growth of the electric vehicle industry means that demand for precious metals will skyrocket over the next decade, creating both problems and opportunities on the path to a green future.

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Photo by Jannes Glas on Unsplash

Overview


The PC is Back!

With more and more of us working from home and engaging in virtual learning, the lowly PC is suddenly a hot product again today

Mac computer on desk in home office
Mac computer on desk in home office
Photo by Carl Heyerdahl on Unsplash


A look into the turbulence in the branding marketplace

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Photo by Scott Van Hoy on Unsplash

Overview


Recent archaeological discoveries in Pompeii show that the concept of fast food and eating takeout date back far farther than McDonald’s

Ancient ruins.
Ancient ruins.
Source: Wikimedia Commons (By me lafoudre1523 ^^ — Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=1389806)

Overview


The pandemic impacted every aspect of retailing last year. Here’s what you can learn from the retail estimates that COVID-19 caused to blow up last year about the opportunities coming from the massive changes in the way we shop.

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Photo by Jordan Nix on Unsplash

Overview


2020 was a year most of us want to forget. But a new ad will make us remember it — and the company behind it — for years to come.

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Source: https://www.youtube.com/watch?v=zkbS-lt39SI (screencapture)


How an IT security test went very wrong at this company, and how managers can avoid making similar mistakes in the future by better managing the room where decisions are made.

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Photo by Nastuh Abootalebi on Unsplash

Overview


Americans are spending more time in their homes and more home-focused on their spending than ever before. What does this mean for businesses going forward?

A woman and two kids sit on a couch and look at a tablet.
A woman and two kids sit on a couch and look at a tablet.
Photo by Alexander Dummer on Unsplash

Overview

  • social distancing.
  • curbside pickup.
  • contactless delivery, and
  • ghost kitchens.


Rebranding Sports Franchises in a Winning Way

Sports franchises are waking up to the fact that ethnicity-based names can no longer exist — and they are finding new branding opportunities from their name controversies

Close-up of grassy sports field.
Close-up of grassy sports field.
Photo by Sandro Schuh on Unsplash
  • Land O’ Lakes: In February, the company announced that it was changing its iconic packaging and removing the Native American “Butter Maiden,” stating that “we need packaging that reflects the foundation and heart of our company culture.” …

About

David Wyld

David Wyld (dwyld@selu.edu) is a Professor of Strategic Management at Southeastern Louisiana University. He is a noted business consultant and writer.

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