Solving the Paradox of Teamwork in Today’s College Classroom
As a “seasoned” business professor who teaches junior and senior-level undergraduates and graduate students, as well as MBA students, one thing is for certain at the beginning of the semester. Whether the class is being taught in a classroom or online or a hybrid of both, students that advanced in their college years are savvy customers. However, they are not like a “Black Friday” shopper looking for “deals” on the syllabus — like that giant screen smart TV for $299…
…and they certainly don’t look at the syllabus for all the possibilities that lie within it, like the “fake”…
Are consumers ready for sampling free chips, salsa, and chicken nuggets like it’s 2019?
Once upon a time when I was a very young (think “Doogie Howser”-like) business professor in the 1980s, one of my colleagues at my first academic job in Texas said to me in a conversation about the new Sam’s Club that had opened in our town:
“You know how we can defeat the Soviet Union? Just send every Russian a videotape (yeah, it was the 1980s) of a tour of that warehouse club with everything there to buy! They will give up Communism in an instant!”
And yes, perhaps nothing says “God Bless America” more and speaks to the triumph…
Sure, Medium will always exist, right? But what if it, and the other publications and sites you write for went away? Here’s why — and how — you need to create a digital archive of all of your articles for the future.
There was a popular public service announcement that would run right before the late local TV news when I was a “yute” in the 1970’s. It would ask parents a simple question: “It’s 10 p.m. Do you know where your children are?”
That may seem like a quaint reminder of a far simpler time long, long ago. However, it was a part of my childhood, and today, as part of my adulthood, I thought of that question in a different light. …
Hint: It’s a long-term problem that can’t be solved just by throwing money at the problem (i.e. hiking starting pay) — though that’s a start!
You can’t miss the signs of today’s greatest challenge facing employers, both large and small alike. Literally, you can’t miss them, because as you drive past every chain fast food place, every local restaurant, every store, everywhere in your town, these businesses are not highlighting their daily specials or sales on their physical or digital signage. No, they are advertising — more like pleading — for new workers. They are offering higher than ever starting pay….
They are offering signing bonuses…
And in some cases, they are offering, well let’s just say, unusual perks — beyond free meals…
Why marketing to seniors works now and will into the future
The latest population figures are out, and contrary to what might be hip, chic, and trendy, the Millennials and Generations Y, Z, or even Alpha are not taking over…yet!
Millennials. Millennials. Millennials. On the surface, this age group seems to be the only one that marketers appear to care about. All the emphasis, all the activity, all the focus of marketers everywhere would seem to be targeted on Millennials and the younger members of the population (which are referred to as Generations Y, Z, or even Alpha). When we talk about marketing “stuff” today, whether it be cosmetics, music, or even financial services, all the attention seems to be on targeting the young — with influencers, social media, digital marketing, etc. …
The Potential Impact of Supersonic Travel 2.0
United Airlines announced it will be the launch customer for the Overture, the first supersonic passenger plane produced since the Concorde. How might this new aircraft change the travel industry moving forward?
Boom. Has there ever really been a better named company than this in the whole history of American business? Admittedly, the Denver-based startup is tackling one of the hardest strategies one could ever envision, that being to produce a commercial airliner from scratch. And not just producing any plane, but a supersonic passenger plane (hence the name for the “sonic boom” that is produced when any aircraft exceeds the speed of sound). This is a challenge that not even the giants of the commercial aircraft industry, the duopoly of Airbus and Boeing, have dared to take on. The Concorde, the…
Retail brands find themselves increasingly frustrated in their efforts to compete for shoppers’ dollars in online shopping in an Amazon-dominated environment. Here’s how they can survive — and compete — against the online retail colossus.
“I really believe in the laziness of the human species — given a chance, we will optimize for the shortest path from A to B”
— quote from Hemant Mohapatra, Partner, Lightspeed
As a strategic management professor and consultant, I can safely say that any issue, any problem, any question that one might encounter almost always has a simple solution. This holds true when even discussing what appears to be the most novel of situations and the latest, greatest technology. And yes, when discussing any issue that might come up in business, you can throw out a philosophical concept like…
The projections are out for e-commerce sales for 2021, and as hard as it is to believe, Amazon will up its share significantly? What does this mean for the company, for other major retailers, and for all of us?
Amazon is truly an amazing, amazing company! Little could anyone — and certainly not Jeff Bezos — have envisioned just how transformative a retailer Amazon would become when he and his then-wife drove cross country to set up shop in Seattle to begin selling books — and yes kids, only books — online in 1995.
Amazon has not just transformed itself and the way we shop, but it has grown to become far more than an online retailer. In fact, the company has branched out in a multitude of ways, most notably becoming perhaps the leading cloud services provider and…
New research shows consumers are increasingly not seeing brand name products as being any better than their private label counterparts
What was in your shopping cart on your last trip to the grocery store or megaretailer, like Walmart, Target, or Costco? Now if your last trip was purely to pick up essentials, like milk, bread, and beer, that doesn’t count! However, on your last real grocery run, odds are that if you shop like many Americans today, you likely had a mix of name-brand products and what are known as private label or store brand products.
The makers of not just food products, but all sorts of products for the home and for use in our daily lives, face…
The latest research shows that Americans are not using voice shopping in large numbers and that many are hesitant, even hostile to the concept. Still, it could yet become a major new sales channel for online commerce.
Have you ordered anything from Amazon by simply talking to your Alexa or Echo? Don’t feel bad if you haven’t, because the latest analysis (“The Majority of US Adults Have No Interest in Voice Shopping”) from the marketing research firm eMarketer shows that fewer than 1 in 10% of all Americans have ever engaged in “voice shopping.” And in fact, just 2% of U.S. consumers report doing so at present on a regular basis. In fact, if you dig into their summary findings, as shown in Figure 1 (How Interested Are US Adults in Voice Shopping?) below, there are some…
David Wyld
David Wyld (dwyld@selu.edu) is a Professor of Strategic Management at Southeastern Louisiana University. He is a noted business consultant and writer.
